Our 5 Key Takeaways from the 2025 Grand Rapids Spring Parade of Homes

The dust has settled on another fantastic HBA Grand Rapids Parade of Homes, which ran from May 30th to June 7th. Over the 8 days of the event, we welcomed almost 2,000 visitors into our featured home. We also were honored as one of the most visited homes in the parade, as well as #1 in ticket sales throughout the event!

We were thrilled to participate and showcase our commitment to exceptional craftsmanship and innovative design, and be part of the incredible community of custom homebuilders in Grand Rapids.

For those who couldn't make it, or for those who want to relive the highlights, here are our 5 key takeaways from the 2025 Grand Rapids Spring Parade of Homes:

1. The Enduring Appeal of Thoughtful Design & Functionality:

This year, we saw a clear affinity for the blend of aesthetic beauty with practical living. Our featured home, designed by Sears Architects with our clients' unique lifestyles in mind, resonated strongly with visitors. People were particularly drawn to the layout that optimized natural light, offered versatile spaces for work and relaxation, and seamlessly integrated indoor and outdoor living. It reinforced our belief that a truly custom home isn't just about luxurious finishes, but about intelligent design that enhances everyday life.

2. Craftsmanship is Top of Mind:

Visitors to our homes consistently highlighted the superior craftsmanship evident in every detail. From intricate trim work and precisely installed cabinetry to the flawless finish of our custom features, the quality of our build truly stood out. Homebuyers are looking for homes built to last, with an unwavering attention to detail that reflects true artistry. This feedback reaffirmed our dedication to upholding the highest standards of construction and finishing, ensuring every Whitmore Custom Home is a testament to quality.

3. Preparation Wins Every Time:

Participating in the Parade requires immense planning and coordination, and our success this year was a direct result of our team’s meticulous preparation. From the initial design phase and material selection to the final staging of our homes, every step was executed with precision in mind. This proactive approach ensured that our home was not only ready on time but also presented in its best light, showcasing our capabilities without a hitch. It's a powerful reminder that in custom home building, thorough planning is the foundation of a successful project. We’re grateful for the thoughtfulness and diligence of our team in providing a hospitality-focused experience as we hosted this new home!

4. The Power of Community and Connection:

The Parade of Homes isn't just about showcasing houses; it's about fostering connections within the Grand Rapids community. We enjoyed engaging in meaningful conversations with potential homebuilding clients, answering their questions (that amazing kitchen countertop is Leathered Granite, by the way!), and learning about their aspirations for a new home. One comment we loved hearing was how well the home fit in visually with the surrounding community, and how it honored the legacy of East Grand Rapids. It was also a fantastic opportunity to interact with other builders and industry professionals, further strengthening the collaborative spirit of the West Michigan housing market.

5. West Michigan's Housing Market Remains Vibrant:

Speaking of… the strong turnout and enthusiastic engagement at the Parade underscored the continued vitality of the Grand Rapids housing market. People are actively seeking quality homes and are keen to invest in their living spaces. This positive energy motivates us to continue pushing the boundaries of custom homebuilding, delivering exceptional results that meet the evolving needs and desires of our community. To see so many passionate members of our community come together was truly invigorating!

We extend a huge thank you to everyone who visited our homes during the 2025 Grand Rapids Spring Parade of Homes, and for the HBA for putting on such a great event. If you missed us, or if you're ready to start discussing your custom home vision, don't hesitate to reach out! We're already looking forward to future Parades!